What Rolex Taught Me About Consistency
The Obsession
Edition — 001
Welcome to The Obsession, glad you’re here.
There’s one thing about me you should know upfront: when it comes to business, I want the whole story. I want to know how something goes from an idea scribbled on a napkin to a product the entire world recognizes. Not the highlight reel, the strategy, the psychology, the timing, the mistakes, all of it. I’m obsessed with the details most people skip past.
Let me give you an example.
A few months back, my wife and I were heading out on an eight-hour road trip. Someone had recommended a podcast on the history of Rolex. As a watch guy, I was all in. We got on the highway, I pulled it up, hit play, and immediately saw: 5 hours and 2 minutes.
My wife looked at me like I had completely lost it.
“A five-hour podcast on Rolex?! What could they even talk about for that long?”
I laughed and said, “You’ll see.”
And as the driver of this long trip, she didn’t really have a choice, we listened to the entire thing. All five hours. And I was locked in the whole time. Why? Because watches fascinate me. Not just the product, but the story behind the product. The decisions. The strategy. The obsession.
I share this because every Sunday, I hope this email does the same for you.
I know you’re motivated. I know you get way too much content thrown at you. My goal isn’t to add more noise, it’s to give you something useful. Something you can apply to your business, your mindset, your approach. Or maybe it’s just something interesting to break up the week. (If you want the Rolex podcast, it’s linked below.)
Here’s my biggest takeaway from that episode:
Rolex didn’t win because they were the smartest. They won because they were consistent and patient. Through every market cycle, through every technological wave, they kept showing up. They kept producing. They kept waiting. They didn’t overreact. They didn’t rewrite their identity every time the world changed. They stayed committed to the long game.
And that’s the theme of Edition 001, the long game always rewards the obsessed.
The Weekly 3
1. One Question I Asked Myself
Where am I expecting big results without matching it with big consistency?
2. One Idea That Shifted Me
From the Rolex story: patience isn’t passive, it’s a strategy.
3. One Challenge to Take Into Your Week
Pick one thing you’ve been inconsistent with and commit to doing it every day for the next 7 days. Even if it’s only 5 minutes.
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