Be Where Your Feet Are
Edition - 006
Welcome to The Obsession, glad you’re here.
“Do every act of your life as though it were the very last act of your life.” - Marcus Aurelius
This quote has been sitting with me lately. It’s a reminder to be fully present, not just in life, but in business.
Let me paint a picture.
You’re on a ski trip with close friends. Day one is incredible. The snow is perfect, the laughs are flowing, and the memories are already stacking up. Then dinner comes… and someone’s already talking about next year’s trip. Where you’ll stay, who’s coming, when you should book it.
Sound familiar?
I’ve been guilty of this. I get so caught up in what’s next that I miss what’s now. It’s easy to do in our personal lives, and somehow, it’s even easier in our professional ones.
As business owners, you’re not just selling a service or product, you’re running a business. And in that role, it’s tempting to live in the future:
“Once I hire that next team member…”
“When I hit $1B in AUM…”
“After this quarter ends…”
But here’s the truth: you don’t build a great business by dreaming about the future. You build it by being intentional in the present.
And to me, that means making time to work on your business, not just in it.
That means stepping out of the whirlwind of client meetings, market updates, and admin tasks long enough to ask:
What’s the next best move for my business?
Where am I spending time that doesn’t move the needle?
What systems, people, or processes do I need to scale?
This is hard work. It requires clarity, structure, and a framework to guide your thinking. It’s also a lot easier said than done.
For me, the book Traction by Gino Wickman helped put structure around this, a way to think in a repeatable, scalable way instead of simply reacting to whatever is loudest that week. There are a lot of great resources out there, but my challenge to you is simple:
Find one. Commit to it. And take the first step toward working on your business, not just in it.
The Weekly 3
1) One Question I Asked Myself
Where am I living too far in the future, and missing what I could improve right now?
2) One Idea That Shifted Me
The businesses that grow aren’t always the ones with the best ideas, they’re the ones that consistently create time to think and execute.
3) One Challenge to Take Into Your Week
Block 30 minutes this week to work on your business. No calls. No inbox. Just these two prompts on paper:
What’s the highest leverage change I can make right now?
What am I doing that I should stop, simplify, or delegate?
